Approach
Pica Design ReviewWe design with simplicity in mind. We use our creative knowledge and experience to transform our clients' objectives into compelling materials that connect to the world. Cumulative research, input and vision shape every project, while we stay alert to brand management, budget and long-term goals. Through sound strategy, we arrive at customized designs that seek to inspire, motivate, and inform their audience and expand upon each client's value proposition.

Our process is open and collaborative and generally follows these four steps:

1 - Define Scope
From objectives to end-users, deadlines to budgets, in this phase of work we absorb and discuss all of the project details. At the end of this step, we have a clear definition of our assignment.

2 - Develop Concepts
After research and immersion, the design team develops initial sketches. The group gathers for an internal critique. Working concepts are further developed and then presented to the client for input, comment and selection.

3 - Refine & Build
During this phase, initial concepts are translated into a working model of the final product. Revisions happen. The art director and project manager ensure that the evolving design meets the original goals and specifications for the project throughout this process.

4 - Wrap
Finalizing a project, we use keen attention to detail. The team finalizes the work and guides it through final production. After brainstorming, refining and polishing, there is a point at which the design does what it’s supposed to do--communicate to its audience on multiple levels by speaking to the heart, mind and intuition.
 

Member of AIGA / the professional association for design

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